Posts Tagged “RCTs”

Randomised Controlled Trials: as old as the Old Testament

by Stephen Tall on May 1, 2014

I never tire of reminding liberals suspicious of evidence-based policy informed by Randomised Controlled Trials that they are literally are a liberal idea: they’re founded on father-of-liberalism John Stuart Mill’s ‘method of difference’ through which the observed difference between two (…)

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How the Obama campaign used randomised control trials to micro-target its way to victory

by Stephen Tall on November 12, 2012

Identifying and targeting the undecideds: that’s the key to winning elections, isn’t it? Find the people who sit bang-in-the-middle of the political spectrum and bombard them with messages that persuade them to back your side, yes? Those are two underpinning (…)

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