A couple of weeks back, I wrote about ‘Asking without asking’ – how an institution can build such a close relationship with a prospective donor that, in the end, asking them for money is either unnecessary or a formality. I stand by what I wrote then – but there is a big caveat. Sometimes you [...]
Earlier this week, I co-presented a training session on ‘Making the Ask’ (most professions, and fundraising is no exception, enjoy their jargon, the more so if they can transform a verb into a noun). Essentially this is the way in which you go about asking people for money in face-to-face situations – and when you’re [...]
Each week, the Guardian Money blog poses a question from a reader. Here’s the latest: Is it wise to donate money to my former university? A reader wonders whether to bow to pressure to make a donation to their alma mater Am I alone in being hounded for money by my former university and unsure [...]
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