Posts Tagged “legacy giving”

I agree with Lord Ashcroft (on Legacy10 and the joy of giving)

by Stephen Tall on November 4, 2011

Lord (Michael) Ashcroft is a controversial figure in politics. Looking back through my archives, I’ve posted some critical stuff myself, notably here and here. But he’s posted an article today on ConservativeHome — The joy of giving: why the rich (…)

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See, this is clever: marketing your marketing through reverse psychology

by Stephen Tall on September 20, 2011

Top marks to the ingenious folk at The Good Agency for this legacy advertising campaign pointing out why you may want to hire them to deliver your next legacy advertising campaign. (Hat-tip to Adrian Salmon for highlighting it to me.) (…)

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Why you cannot afford to ignore even your smallest donors

by Stephen Tall on March 22, 2010

The widow’s mite. It’s a story with which everyone’s familiar. Your generosity is not determined by the absolute value of your gift, but by it’s relative value. For example, a person on the minimum wage donating £100 is more generous (…)

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Finding a way in your will

by Stephen Tall on October 21, 2009

So, on Sunday morning I sat down to write my will. I should have done so seven years ago, when I first took out a mortgage and gained a foothold on the property ladder. But I put it off, and (…)

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