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There are times you do need to actually ask

A couple of weeks back, I wrote about ‘Asking without asking’ – how an institution can build such a close relationship with a prospective donor that, in the end, asking them for money is either unnecessary or a formality. I stand by what I wrote then – but there is a big caveat. Sometimes you really do need to ask  [ Read More ]

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Why can’t the British enjoy philanthropy?

Each week, the Guardian Money blog poses a question from a reader. Here’s the latest: Is it wise to donate money to my former university? A reader wonders whether to bow to pressure to make a donation to their alma mater Am I alone in being hounded for money by my former university and unsure whether to make a donation?  [ Read More ]

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