The ‘Favourability Index’: the Tories and Cameron lead, Lib Dems half as popular as Ukip

by Stephen Tall on August 24, 2014

I’m a fan of polling firm ComRes’s ‘Favourability Index’ which asks of political parties and their leaders ‘How favourable or unfavourable are you to X?’ For sure it’s a simplistic binary. But, then, so’s voting.

It gives a much more accurate read-out of perceptions, I think, than asking (for instance) if people think X is doing a good job as leader of Y. After all, it’s quite possible to think that Nigel Farage is doing a pretty good job for Ukip while still never, ever wanting to vote for him.

The latest index has been published today across the Independent and Mirror. The (perhaps) surprising result is that the winners are the Conservative Party and David Cameron, both viewed more favourably than their rivals.

The bad news for Lib Dems is that the party is viewed favourably by just 13% of voters, half the proportion which view Ukip favourably.

Interestingly, all four leaders trail their own parties in the UK (and Alex Salmond trails the SNP too).

I’ve re-sorted the data to arrange the parties and their leaders ComRes asked about in descending order of favourability. Those Lib Dems wanting to avoid the results should look away now…

comres favourability index - aug 2014

* Stephen Tall is Co-Editor of Liberal Democrat Voice, and editor of the 2013 publication, The Coalition and Beyond: Liberal Reforms for the Decade Ahead. He is also a Research Associate for the liberal think-tank CentreForum and writes at his own site, The Collected Stephen Tall.