The ‘Favourability Index’: the Tories and Cameron lead, Lib Dems half as popular as Ukip

by Stephen Tall on August 24, 2014

I’m a fan of polling firm ComRes’s ‘Favourability Index’ which asks of political parties and their leaders ‘How favourable or unfavourable are you to X?’ For sure it’s a simplistic binary. But, then, so’s voting. It gives a much more accurate read-out of perceptions, I think, than asking (for instance) if people think X is […]