by Stephen Tall on July 1, 2011
Poor Ed Miliband. The Labour leader would have been hoping public attention today would be focused on his his party’s defence of its Inverclyde stronghold — instead, everyone’s watching his car-crash TV interview in which he reformulates a soundbite repeatedly in order to insert the words ‘negotiating table’ and ‘these strikes are wrong’ into every sentence.
The result? A distinctly odd, unnatural, automated interview which fuels the ‘Awkward Ed’ media meme.
Part of me feels a little sorry for Mr Miliband. Clearly he was under the impression that only one line would be extracted from the interview; not unreasonably he was keen to ensure that it was the line which conveyed his key message rather than the news editor’s. Such is the challenge for all politicians in our ‘say it in 7 seconds’ media culture. But, as Iain Duncan Smith found to his cost as Tory leader when he nervously chuckled his way through a Radio 4 Today Programme interview, it’s these kinds of moments which stand out in the public consciousness.
Anyway, enough analysing: just sit back and enjoy.
(Also available on the BBC here.)
If you like, you might want to re-watch and play along at home to Mark Pack’s Ed Miliband interview chocolate/drinking game.