Sorene appointed Nick Clegg’s new head of communications

by Stephen Tall on January 13, 2011

PR Week reports:

The Cabinet Office has appointed a senior Whitehall communicator to a newly-created role as Nick Clegg’s head of comms. James Sorene, currently the Department of Health’s head of news, will also act as the embattled Deputy Prime Minister’s spokesman. The role will involve working with Clegg’s political spokesman James McGrory and chief of staff Lena Pietsch. … The appointment follows a review of the support being provided to Clegg, conducted by Cabinet Secretary Sir Gus O’Donnell, which found his office is underpowered in strategic comms.

Those worried about such a move at a time of austerity are assured that the costs of the post “will be met within existing resource limits.”

The appointment of the head of communications is the latest bolstering of Nick’s unique position as deputy prime minister within a coalition government, and follows on from the party’s recent decision to appoint an individual to the dual role of Political Secretary to the DPM and Chief of Staff at the party’s headquarters.