It’s The Sun what made us snort with laughter

by Stephen Tall on May 5, 2010

Yes, folks, truly this is The Sun’s election day front page …

It is, to put it politely, woeful. Not only does it make the assumption that Sun readers will instantly recognise the Obama imagery – by no means a certainty – but it fails the crucial credibility test.

The famous Kinnock light-bulb front page of 1992 captured, cruelly but brilliantly, the nation’s last minute doubts that the Labour leader was prime ministerial. But is there anyone who really looks at David Cameron and thinks, “There’s our Obama”? No.

I was fully expecting a full-tilt Sun attack on either/both Clegg and/or Brown: as they showed 18 years ago, going negative can work. I guess I should be grateful that Murdoch’s rag has thrown away the opportunity to lash out at their opponents in a way which might inflict damage.

By drawing the ludicrously hyperbolic Obama/Cameron comparison, it does almost seem as if The Sun is over-compensating: this arty-farty front page invites derision. Indeed it’s already started …


(Image courtesy Mattleys).