Lib Dems launch Labservative.com

by Stephen Tall on March 30, 2010

Lib Dems still reeling from Vince Cable’s debate victory in Ask the Chancellors, have another reason to be reeling today … the party has launched a subversive multimedia viral ad campaign – www.labservative.com – and it’s a 24-carat success.

The Labservative pitch is clear enough: Labour and the Tories are way too similar, and neither is capable of producing change. It’s a familiar enough Lib Dem campaign charge. It’s a pleasantly unfamiliar position for the party to be making the point in a wittily Web 2.0 way. Well done, Cowley Street!

Here’s the video:

And here’s one of the posters:



Wondering how you can help promote Labservative.com? How about:

  • You can visit the website here
  • You can watch the video here (don’t forget to favourite it)
  • You can read the Labservative manifesto here
  • You can comment here
  • You can follow @GorvidCamerown on Twitter here (#labservative is already trending)
  • You can buy tasteful Labservative merchandise here
  • And you can share the poster campaign here

PS: I wonder how much more the Tories’ failed CashGordon website cost compared to this?