Nick and Vince: the party’s dual leadership for the election campaign

by Stephen Tall on March 8, 2010

Visitors to the Lib Dem website – – will notice a new ’splash’ page has recently been put up to greet them. Here’s what it looks like:

It’s worth highlighting for two reasons:

1. The emphasis on fairness and the party’s policy – unique among the three main parties – of cutting income tax for the majority of British people by raising the tax threshold to £10,000;

2. The emphasis on the dual leadership of Nick and Vince. It’s hard to imagine Labour producing a similar image of Gordon and Harriet, or the Tories with David and William. Yet the Lib Dem leader is happy to share the space with his deputy. True, of course, Vince is a vote-winner. But it’s still a risk, for Nick personally and for the party, as the media will pounce on any seeming difference of message between the two of them (remember the Two Davids campaign of ‘87?). The upside is equally clear: here’s a team which combines youth and wisdom, energy and experience.


I’m sure you didn’t mean it like this and were just referring to the message but I have met Vince a few times and he never bloody stops so I think the “energy” thing applies not just to Clegg but to Cable too!

by Mark Reckons on March 8, 2010 at 11:48 am. Reply #

I’m delighted that the party feels confident enough to push this image, I think it’s definitely the right way forward (and could only be improved by one of them having a sex change) – however, given the recent furore over the Cameron airbrushing, it would’ve been good to use an image that doesn’t have an appearance of Photoshop. Vince’s earlobe looks like it’s in a state of constant vibration, and the masking on Nick’s suit shoulders looks very rushed. It looks like a composite of two images.

by Rob F on March 8, 2010 at 7:29 pm. Reply #

Leave your comment


Required. Not published.

If you have one.