by Stephen Tall on January 5, 2010
Iain Martin of the Wall Street Journal put in a pithy request to the political parties yesterday, Day -1 of the 2010 general election campaign: Better Slogans, Please.
Iain is equally scathing of Labour’s efforts (‘Come on Labour, wake up, get a move on! Don’t you know there’s an election on?’) and the Tories’ (‘a rather unhappy fudge of a slogan that doesn’t stick in the brain. Fail.’). But he’s also slightly underwhelmed by the Lib Dems’ sloganeering:
The Lib-Dems: The party knows there is no point diving in when the two larger parties are getting all the attention. Instead, keep the powder dry, wait until media and public boredom creeps in and then pop-up with a poster offering an alternative. Still, on the party’s Web site they are road-testing various slogans. But they’re all a bit lame: “A fresh start for Britain” (wow, never heard that one before), “Fair taxes for all” (make mine a large slice of motherhood and apple pie) and “Campaigning for Equality” (as opposed to campaigning for inequality). Vince Cable has the best crack at it, saying in a press release that the Tories sums don’t add up — he can get away with these lines, supposedly being a national treasure in line for the sainthood. Expect to hear this Cable line much more often. However, “Tory sums don’t add up” is not much of a slogan. It’s merely an observation.
Verdict: Too early to say.
So, come on, LDV readers: have you got better suggestions for some punchy Lib Dem slogans that memorably sum up the party’s core message?
Over to you …